2018 – The Year of The Employee Experience
While companies have spent years focusing on customer experience, experts say that 2018 will be the year of the employee experience (EX). EX has been described as “the sum of everything an employee experiences through his or her connection to the organization”, from the initial touch point when the employee is still a candidate through the end of the employee life cycle.
Forbes cautions employers to recognize that EX is more than offering employee perks and defining an employer branding strategy, and says that EX is most important for organizations that face skills shortages, struggle in the war for talent, and are not able to offer competitive compensation packages.
In terms of what EX can produce, Forbes points out that companies who have focused on employee experience were more often included in Glassdoor’s Best Places to Work, frequently listed in LinkedIn’s list of North America’s Most In-Demand Employers, and “twice as often found in the American Customer Satisfaction Index”.
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