OperationsInc Launches New Brand Identity, Enhanced Company Website


Norwalk, CT. [August 25, 2020] OperationsInc (, a nationwide provider of human resources related services, has announced the launch of a new brand identity, logo, and company website to reflect the organization’s continued growth and evolution into one of the largest and most premier HR consultancies in the U.S.

These changes were made to provide clients and business partners with a more modern and intuitive website experience and simplified messaging, all while maintaining the integrity and values the organization has built over the last two decades in its support of over 1,800 clients.

“Since 2001, we have been fortunate to support thousands of clients, many of which found us through our website,” said David Lewis, OperationsInc’s chief executive officer. “Recognizing that our site is the first place many organizations are introduced to OperationsInc, we are committed to providing a user experience that helps those seeking HR-related support more easily learn about our offerings and ways we can help their business grow and thrive.”

OperationsInc’s Senior Director of Marketing, Corry Devin, led the rebranding and site redesign effort, conducting an extensive brand study and client interview process to ensure the retooled marketing properties and content would best serve the firm’s client base.

“With a lighter, more modern look and simplified navigation, the new will offer an improved user experience, making it easier for visitors to find what they are looking for, understand how we can help, and gain access to a growing library of valuable and informative resources,” Devin commented. “Our innovative and flexible business model makes HR and Payroll expertise accessible to companies of all sizes, and we wanted our brand to reflect that spirit.”

The rebrand and new site also reflect the organization’s customer-centric, consultative approach.

“We have streamlined our website and messaging to clearly define our value proposition for the services we provide our clients,” added Paul Misiaszek, chief financial officer.

“The modernized version of our website and brand will improve the customer experience and better represents the fluidity of our services,” added the group’s Chief Operating Officer, Angela McDermott.

OperationsInc, which was founded as a one-person consultancy by Lewis in 2001, has grown to employ more than 90 team members. While many clients are concentrated in the tri-state area, OperationsInc provides HR, payroll, recruiting, and employee training services to a base of 1,800 clients throughout the U.S. and abroad.

OperationsInc has been named a Hearst Media Top Workplace for seven consecutive years.

About OperationsInc

OperationsInc specializes in HR solutions for businesses of all sizes and across all industries. Our extensive portfolio of service offerings includes HR Consulting, HR Crisis Management, COVID-19 HR Management, Recruiting, Payroll & HRIS Technology Services, Employee Training, Diversity & Inclusion, Sexual Harassment Prevention & Awareness, PEO Exits & Transitions, Compensation Consulting, Organizational Development, Affordable Care Act Reporting & Consulting Services, Benefits Administration, and Employee Leave Management.

Media Contact

Brienne Driscoll
Director of Communications